Colorado Ad Club
The Fifty
DISCLAIMER: ALL WORK CREATED FOR AND COMMISSIONED BY COLORADO AD CLUB IS CONSIDERED COMMERCIAL ART OWNED BY THE CLIENT, AND AS SUCH IS NOT REPRESENTATIVE OF MY PERSONAL BELIFS, ATTITUDES OR BEHAVIORS. ALL WORK SHOWN BELOW WAS CREATED UNDER THE SUPERVISION, INSTRUCTION AND DIRECTION OF THE CLIENT, AND ANY DRUG-RELATED DEPICTIONS, REFERENCES, OR IMPLIED SUGGESTIONS OF USE THEREIN DO NOT NECESSARILY REFLECT MY OWN OPINIONS.
Each year, Colorado Ad Club awards the fifty best ideas in Colorado advertising and design at a show they aptly named “The Fifty”.
In efforts to shine a light on Colorado's burgeoning creative community, they asked us to promote the show. We decided to go straight to the source of what was driving all this "creativity" to begin with – we drug tested every agency that entered:
Agencies that “failed” the test were given a discount on their entry fees.
We also made our own strains of weed, specially-formulated for those agency tasks that might require a little chemical aid:
Our idea of promotion seemed to work – it was picked up by AdWeek, along with some other local pubs:
*At the awards show, the show awarded one of its fifty awards to this promotion for the awards show.