Daiya
Cheesier than ever
Daiya makes dairy-free cheese. Prior to the debut of their newest formula, they asked us to create a campaign that showed just how much their fake cheese tastes like the the real thing. We decided to make their ads the same way they made their new product: “Cheesier than ever.”
*2016 Communication Arts Award of Excellence
We created the world's cheesiest sitcom:
AgencySpy article
Following the success of the campaign, Daiya asked us to take “Cheesier than ever” even further in year two. So, we created an entire cheesy calendar, with twelve cheesy holidays to celebrate throughout the year.
