FirstBank
Capture The Cube
For many years, FirstBank had been giving away free skis and snowboards at Copper Mountain as part of its "Capture The Cube" contest. We decided to overhaul the contest completely, by creating a digital scavenger hunt taking place entirely on Instagram.
To promote the new-and-improved contest, I got to run around in a giant cube top, and black tights that complemented my thunderous haunches:
Illustrator Rod Hunt did a fantastic job recreating Copper Mountain's trail map and formatting it in an Instagram-friendly design:
See if you can find any of the clues (below) in the map (above).
